LG OLED77C9PLA 77" OLED 4K UHD Smart Television


  • Product code: OLED77C9PLA
  • Frame Colour - Dark Meteor Titan
  • Visible Screen Size (Inches) - 77
  • Ultra HD 4K
  • WebOS Smart TV - Bringing together all your favourite catch-up tv, movies, sport & music services
  • Apple Airplay - Allows wireless streaming between devices of audio, video, device screens and photos.
  • Amazon Alexa - Interact with your TV through an Alexa device and use your voice to control your viewing experience.
  • Google Assistant - Quickly find and play your favourite shows using just your voice.
  • Magic Remote - Universal control for your set-top box, home cinema, Blu-ray player and even satellite tv.
  • OLED
View Full Specification

Or see our full range of LG Televisions

Pack Deals
Save ££s when you buy together


Optional Finance Plans

You can apply for the finance option that suits you when you check out.

Last one left

Experience organic excellence on a large platform by watching the LG OLED77C9PLA 77 inch OLED 4K UHD Smart Television.

The OLED models from the C9 range upwards contain LG's second-generation A9 chip, their most powerful picture processor.

Reproduction is meticulous thanks to an extensive database, that has millions of potential content examples for the best possible match.

OLED TVs are capable of pinpoint contrast, because of the organic material in the LEDs that makes all pixels self-illuminating.

True blacks are a hallmark, as individual OLEDs can shut down completely without light leaking onto them, through one-by-one pixel dimming.

Electrical energy charges the emissive display that is turned into light, which colour is a property of, and takes instructions to the letter from the source signal.

True Colour Accuracy Pro can capture almost any tone or shade, with various versions of high dynamic range widening the gamut and boosting brightness levels.

LG's own 4K Cinema HDR multi-format, including Advanced HDR by Technicolor and HDR10 Pro, puts each image through a swift rendering process.

Hybrid Log Gamma perfects single mastering from live production, that adapts to differing light displays through scene referral rather than dynamic metadata.

Clarity is object-based and crystal clear with a depth enhancer to express shapes, textures and edges. Quad-Step noise reduction is on hand to reduce grain and banding.

A built-in sensor maintains the purity of dark colours and makes sure they are largely unaffected by ambient light, while the acoustic field can also be expanded.

The surround sound can be front or down-firing, depending on whether the set is wall mounted, and an audio tuner can recognise the viewer's position in the room.

Dolby Vision and Atmos are compatible and there's the option for AI audio processing, with the webOS Smart TV platform making further use of this artificial intelligence.

A second contextual row to the app menu calls upon machine learning to group together recommendations, recently-watched and trending content.

A home dashboard tool can manage your connected home devices, where powerful 4K HDR gaming is available with low input lags.

Video streaming services run seamlessly as Netflix, Prime Video and YouTube are in easy reach, with multiple HDMI ports able to display content in the 4K high frame rate.

The A9 Processor is effective at upscaling, too, so lower definition footage will be sharpened and refined with lost detail restored.

There's even the input of TripAdvisor, the world's largest travel site, which adds photos from around the globe seasonally to Gallery Mode.

Further benefits of the LG OLED77C9PLA 77 inch OLED 4K UHD TV

  • The Magic Remote Control has options for point and click and speech control.
  • Google Assistant provides voice recognition and is already built-in to the TV.
  • LG's Smart ThinQ app connectivity links up your phone and tablet to settings.
  • The minimalist design, with stylish holding plinth, complements the screen.
  • Accompanying leads can be concealed in the stand, reducing cable clutter.

Product Specification

Product Manual Product Manuals: View Manual
Type 77" OLED 4K UHD Smart Television
Brand LG
Frame Colour Dark Meteor Titan
Visible Screen Size (Inches) 77
Stand Colour Dark Steel Silver
Stand Type Alpine
Stand Width (mm) 1189
Smart TV Yes
VESA Compatible Yes
VESA Size (mm) 400 x 200
Display Type OLED
Resolution 4k (3840 x 2160)
Picture Processor a9 Gen 2 Intelligent Processor
Backlight Type OLED (Pixel Dimming)
Colour Enhancer Yes
Contrast Enhancer Yes
HDR Format Yes
Sound Processing Dolby Atmos
Speaker Type 2.2 Channel
Speaker Position Front Firing (with stand) Down Firing (without stand)
Speaker Output (w) 40
HDMI Ports 4
HDMI Features 4K HFR via HDMI
USB Ports 3
Voice Recognition Compatible with Alexa, Google Assistant and Apple Airplay (Alexa and Apple Airplay available via update mid 2019)
Application Store WebOs
Energy Efficiency Rating A
On-mode Power Consumption (w) 179
Annual Energy Consumption (kwh) 248
Remote Control Magic
Manual Yes
TV Weight (kg) 29.9
TV & Stand Weight (kg) 36.5
Height (mm) 991
Width (mm) 1722
Depth (mm) 56
Height (mm) 1047
Width (mm) 1722
Depth (mm) 253
AirPlay is a service that Apple devices can use to stream audio and video between electronic devices. Using AirPlay, you can play media from a single AirPlay-compatible source, like an iPad or iPhone, and stream it to multiple AirPlay-compatible devices on the same network, including TVs and stereo systems.
Amazon Alexa can tune to a specific channel number and/or channel name, control video playback for live and on-demand content, search for movies, TV shows, and other programming by title, actor, genre, or category and start playback from search results just using your voice.
Find and play your favourite shows and movies. Search by genre, year or actor with just your voice.
OLED (Organic LED) screens display a wider, more natural range of colours, including a true black colour. They don't need backlighting as they are self-illuminating, so they are thinner, lighter sets with lower energy consumption.
Enhance the way you watch and experience entertainment on your TV. With webOS, you can enjoy Smart TV as it should be, unhampered by the complexities of advanced technology. It's efficient and intuitive, bringing together all your favourite catch-up TV, Movies, Sport & Music services. Whatever you want to watch, find, launch, or play, it's simple with a user-friendly webOS Smart TV.
The LG Magic Remote gives you Universal Control for your set-top box, home cinema, Blu-ray player, and even satellite TV with a single remote. It also has a scrolling wheel, point and click, gesture control and a microphone for voice control.
5 years parts and labour
Product Manual Product Manuals: View Manual

Customer Reviews for LG OLED77C9PLA 77" OLED 4K UHD Smart Television


From tomorrow, Tue 1st December*

*Subject to availability. The earliest delivery date may vary based on your postcode. Standard delivery service only.

FREE Delivery (incl. Weekends*) Find out more

*Subject to availability

Get Your Delivery Date

Order in the next 10 hours 50 minutes for earliest delivery date

Add this item to your basket and confirm your delivery date on the checkout summary page (as long as any other items you order are also in stock).

Leave a message