LG OLED77W9PLA 77" OLED 4K UHD Smart Television


  • Product code: OLED77W9PLA
  • Frame Colour - Black
  • Visible Screen Size (Inches) - 77
  • Ultra HD 4K
  • Included in Box - Wall Mount Bracket (see installation guide in manual below)
  • WebOS Smart TV - Bringing together all your favourite catch-up tv, movies, sport & music services
  • Apple Airplay - Allows wireless streaming between devices of audio, video, device screens and photos.
  • Amazon Alexa - Interact with your TV through an Alexa device and use your voice to control your viewing experience.
  • Google Assistant - Quickly find and play your favourite shows using just your voice.
  • Magic Remote - Universal control for your set-top box, home cinema, Blu-ray player and even satellite tv.
  • Wallpaper TV - LG's pioneering technology combines wallpaper thin aesthetic beauty with technological brilliance.
  • OLED
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See how thin a TV can really be on the largest scale of the range by acquiring the LG OLED77W9PLA 77 inch OLED 4K UHD Smart Television.

This is one of the slimmest models on the market for its size and, of course, LG'S W9 selection of 'the wallpaper TVs' are at their best when mounted.

They are stunning when put into Gallery Mode, which goes through a playlist of world-famous travel attractions in photos that are updated seasonally by TripAdvisor.

This screen is huge and fine, in equal measure, with captivating height and width but depth of just 5.96mm, with next to no compromise on visual performance.

To make the set so slender, the speakers are in a soundbar underneath the set, supported by a titanium grey stand.

The surround sound is capable of an impressive 100 watts of power, with a powerful sub-woofer and front-firing speakers making up a 4.2 channel configuration.

An immense home entertainment experience is duly conveyed in picture and sound, the latter of which calls upon Dolby Atmos processing to produce a 3D effect.

When you look at the screen, the true blacks that OLED pride themselves upon will be present every time a frame calls for complete darkness.

These self-emitting pixels are organic LEDs which fill up a svelte OLED panel and can operate individually, without the need for a backlighting system.

The electrical charge immediately illuminates the emissive display, because of its organic compound, which each OLED controlled with pinpoint precision.

One-by-one pixel dimming creates optimised brightness levels, without light leakage, as the source signal decrees.

Colour is a property of light and luminance must be specific to make them shine, so the gamut is widened when needed.

The slightest change in shade or tone will be meticulously reflected by True Colour Accuracy Pro, which is just one of the capable reproduction applications on board.

Each image's high dynamic range is heightened through features such as tone mapping, which focusses on the key objects in HDR rendered content.

Multiple sources are supported including LG's own 4K Cinema HDR, Advanced HDR by Technicolor and HDR10 Pro, with hybrid log gamma another useful tool.

HLG comes into its own with HDR-like remastering of live broadcasts, as it doesn't require dynamic metadata, by emulating lighting scenarios through scene-referral.

LG's most powerful processor chip, the second-generation A9 Processor, LG's most powerful chip, can deliver these components in real time.

Lower definition footage can be quickly sharpened and refined, with lost elements restored, during upscaling to a near 4K standard.

The processor also has artificial intelligence and machine learning capabilities, so an AI presence is felt in most areas of operation.

Video streaming in 4K is supported through Netflix, Prime Video and YouTube, which are within easy reach on the webOS Smart TV platform.

Connecting and managing home devices is made easy through the LG Magic Remote, which has voice control abilities, and a home dashboard tool on the user interface.

Players can expect free-flowing 4K HDR gaming with low input lags in Game Mode, with dark colours deep enough to make a real difference to some titles.

More benefits of the LG OLED77W9PLA 77 inch OLED 4K UHD TV

  • A built-in sensor always considers the effects of ambient light on the TV screen.
  • There's an app store, so you can easily download a hoard of additional services.
  • One-touch sound tuning will find your position, using the remote's microphone.
  • Self-emitting pixels use less power, so there's an A rating for energy efficiency.
  • Cable management is made simple, by holding positions in the back of the set.

Product Specification

Product Manual Product Manuals: View Manual View Manual 2
Type 77" OLED 4K UHD Smart Television
Brand LG
Note We have a demonstration model of this item on display in our showroom available for you to view
Frame Colour Black
Visible Screen Size (Inches) 77
Stand Colour Titanium Grey
Smart TV Yes
Display Type OLED
Resolution 4k (3840 x 2160)
Picture Processor a9 Gen 2 Intelligent Processor
Backlight Type OLED (Pixel Dimming)
Colour Enhancer Yes
Contrast Enhancer Yes
HDR Format Yes
Wallpaper TV Yes
Sound Processing Dolby Atmos
Speaker Type 4.2 Channel
Speaker Position Front Firing
Soundbar Included
Speaker Output (w) 100
HDMI Ports 4
HDMI Features 4K HFR via HDMI
USB Ports 3
Voice Recognition Compatible with Alexa, Google Assistant and Apple Airplay (Alexa and Apple Airplay available via update mid 2019)
Application Store WebOs
Energy Efficiency Rating A
On-mode Power Consumption (w) 210
Annual Energy Consumption (kwh) 291
Remote Control Magic
Manual Yes
Wall Mount Bracket Yes
Weight (kg) 12.3
Height (mm) 989
Width (mm) 1721
Depth (mm) 5.96
AirPlay is a service that Apple devices can use to stream audio and video between electronic devices. Using AirPlay, you can play media from a single AirPlay-compatible source, like an iPad or iPhone, and stream it to multiple AirPlay-compatible devices on the same network, including TVs and stereo systems.
Amazon Alexa can tune to a specific channel number and/or channel name, control video playback for live and on-demand content, search for movies, TV shows, and other programming by title, actor, genre, or category and start playback from search results just using your voice.
Find and play your favourite shows and movies. Search by genre, year or actor with just your voice.
OLED (Organic LED) screens display a wider, more natural range of colours, including a true black colour. They don't need backlighting as they are self-illuminating, so they are thinner, lighter sets with lower energy consumption.
Step into the wonder of LG SIGNATURE OLED with the worlds first Wallpaper OLED TV. LG's pioneering technology combines wallpaper thin aesthetic beauty with technological brilliance for a TV like no other.
Enhance the way you watch and experience entertainment on your TV. With webOS, you can enjoy Smart TV as it should be, unhampered by the complexities of advanced technology. It's efficient and intuitive, bringing together all your favourite catch-up TV, Movies, Sport & Music services. Whatever you want to watch, find, launch, or play, it's simple with a user-friendly webOS Smart TV.
The LG Magic Remote gives you Universal Control for your set-top box, home cinema, Blu-ray player, and even satellite TV with a single remote. It also has a scrolling wheel, point and click, gesture control and a microphone for voice control.
5 years parts and labour
Product Manual Product Manuals: View Manual View Manual 2

Rated 5 out of 5 by from Top quality TV! Best purchase you will ever make. Oled screens are the way to go. Pure black and bright colours highlights. Recommended
Date published: 2019-10-11
Rated 1 out of 5 by from seriously bad i bought this recently and the screen has warped with everyday use after a week. after an action movie with explosions my screen seemed to have lost colour due to the orange colour of explosions. would not recommend.... the screen is now curved after spending a few grand on a new TV!!!
Date published: 2019-10-09
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