We are Internet Retailer of the Year!

Marks Electrical won the title of Internet Retailer of the Year 2014 as a part of the annual Electrical Retailer of the Year 2014 competition, finishing above the likes of ao.com and Amazon. Retailer of the Year, administered by leading warranty provider Domestic & General, is by far the most comprehensive survey of electrical retailers in the UK with over 600 shops and websites surveyed throughout 2014. Online retailers are rated in four key areas including appearance of the site, ease of navigation and efficiency of delivery. We scored the highest average total across all customer questions to become Internet Retailer of the Year 2014.

Internet Retailer Of The Year 2014

How the ROTY survey is undertaken

The Retailer of the Year survey is sponsored and administered by Domestic & General and is designed to reward the very best customer service in the UK. The survey asks consumers to rate four key areas of their experience on a scale of 0-10.

Internet retailers are rated on the following criteria:

  • 1. Appearance of the site
  • 2. Ease of navigation
  • 3. Product information
  • 4. Efficiency of delivery

The Top Performers

  • 1st   markselectrical.co.uk
  • 2nd   365electrical.com
  • 3rd   amazon.co.uk
  • 4th   rgbdirect.co.uk
  • 5th   ao.com

Excerpts from IER magazines' article on ROTY 2014

"Now in its 16th year the Retailer of the Year (ROTY) survey is an incredibly accurate barometer of individual stores’ performance. Well over 100,000 surveys are sent out to customers following a major purchase, such as a TV or washing machine. Customers that are not mailed rate their retailer directly on an online survey. The survey is incentivised with the prize that two lucky respondents will win the cost of their appliance back."
"The hotly contested Internet Retailer of the Year 2014 went to Marks Electrical in Leicester."

"Internet Retailer of the Year was introduced to the survey in 2006 and the award has been shared by only a handful of exceptional retailers. "
"This year’s winner, Marks Electrical, has been runner up in this category for the previous three years, finally winning out over rivals thanks to the site’s superb ease of navigation and in-depth information, as well as the store’s outstanding delivery service. Across all three of these survey questions, Marks scored an average of over 9.3/10, rating above even the likes of the mighty Amazon."

Internet Retailer Of The Year 2014

Click here to read the full article from IER magazine.