Samsung UE98DU9000UXXU 98" LED Smart Television, 4K Ultra HD, Black

Supersize Picture Enhancer

Our intelligent 4K processor boosts sharpness, deepens blacks and upscales* your content for immersive picture quality on your large screen.

*Upscaling may not apply to PC connection and Game Mode.

Object Tracking Sound Lite

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Gaming Hub

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

*Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Motion Xcelerator 120Hz

Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

*Supports VRR/4K@120Hz as specified in HDMI 2.1.

Smart TV powered by Tizen*

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps - including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** - all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

"*Samsung account required to access our network-based smart services and apps.

**Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. "

Crystal Processor 4K

Think of the processor as the brain of the TV. It works in the background to improve the picture and sound of what you're watching. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you'll really feel part of the action.

Multi View

Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.

"*Samsung account, internet connection and compatible mobile device required.

Available Source: Tuner/HDMI, TV App, USB Webcam/IoT Cam, Android Mirroring/iOS Airplay"

PurColour

Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Adaptive Sound

Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director's intent is to make you feel like part of the crowd or centre stage, the TV will be sure to fulfil.

HDR powered by HDR10+

HDR - or High Dynamic Range - opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience.