Samsung QE77S90HATXXU
77" Television

Ask your TV anything and get instant answers

Samsung Vision AI Companion

Need outfit ideas? Looking for dinner nearby? Discovering your next favourite show? Vision AI Companion helps with questions big and small using multiple AI agents, giving you instant answers with videos and images that match your search. Its a more visual, personalised way to discover, right from your TV.

Intelligent 4K processing with AI upscaling

NQ4 AI Gen3 Processor

Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.

No compromise on clear viewing

Glare Free with Real Black & Real Colour

Experience pure blacks and vivid colour without distraction. Samsungs Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.

Bold brightness, vivid colours

OLED HDR+

Experience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.

True blacks and bright whites, powered by self-emissive pixels

OLED

Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.

Play smoother. React faster. Game bigger.

Our Ultimate Gaming Pack

Built for smooth, responsive gaming. Enjoy fluid motion, ultra-low latency and tear-free gaming with Motion Xcelerator 165Hz, NVIDIA G-SYNC and AMD FreeSync Premium Pro - so every move feels fast, smooth and in sync.

Ultra-smooth motion up to 165Hz

Motion Xcelerator 165Hz

Enjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with up to 165Hz motion. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Stay ahead of the action with sharp, precise movements. Validated by NVIDIA, G-Sync technology reduces screen tearing and stuttering to provide smooth gaming and enhanced immersion.

HDR Gaming without screen tearing and stuttering

FreeSync Premium Pro

AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just like the creators intended.

Sound, like the movies

Dolby Atmos®

Bring the sound of cinema into your home. Your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it.

Elegantly minimal

LaserSlim Design

Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, it has been delicately crafted to blend in with your home.

Charge it with light

SolarCell Remote

Say goodbye to replacing batteries. The SolarCell Remote is designed with a built-in solar panel that recharges using sunlight or indoor lighting. Its a small change that helps reduce waste and keeps your remote ready whenever you need it.

Tailored recommendations from your favourite apps

Smart TV powered by Tizen OS

Spend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

One place. All your smart devices.

SmartThings

Connect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app.

Turn your living room into the stadium

AI Football Mode Pro

The roar of the crowd, the tension of a big call, the drama of a goal, it all lands better with sound and picture that match the moment. Colours stay bold, motion is sharp, and voices and crowd noise find the right balance, so it feels closer to being there.

Hear what matters to you

AI Sound Controller Pro

Voices and effects are separated so you can control them your way. Raise dialogue or turn down background noise and effects using the remote or voice commands. Whether it is a slow drama or a loud game, you get sound that suits the way you like to watch.

Our smoothest motion

AI Motion Enhancer Pro

AI understands whats important on screen, smoothing fast movement so your eyes never struggle to keep up. Whether its the score, the ball, or fast paced action, everything stays clear, helping you stay fully absorbed.

Exceptional 4K clarity and detail

4K AI Upscaling Pro

From news to classics, our powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. AI intelligently analyses images and intricately restores every detail, pixel by pixel for a stunning visual experience.

Transform SDR content into HDR-like picture quality

Auto HDR Remastering Pro

Enjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals, scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.

Automatically adjusts to you

AI Customisation Mode

Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.

Breathing New Life into Dull Colours

Colour Booster Pro

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching.

Enjoy authentic colour, validated by PANTONE

PANTONE Validated

Enjoy colour validated by industry leading experts at Pantone®. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.

See depth, just like real life

Real Depth Enhancer

By enhancing contrast where the eye naturally focuses, Real Depth Enhancer adds realistic depth to every scene. Foreground details stand out naturally, creating a more immersive and three dimensional viewing experience.

Adapts to your game

AI Gaming Optimiser

Whether youre deep in strategy or racing to the finish line, every game needs something different. AI Gaming Optimiser recognises the genre in real time and fine-tunes the settings for you, no menus, no guesswork. Just instant adjustments to help you stay focused on the win.

Jump into games instantly. No console required.

Gaming Hub

Samsung Gaming Hub brings Xbox, Amazon Luna, GeForce NOW, Blacknut and more together in one seamless destination. Play instantly with no downloads, no storage limits and no console required, just switch on your TV and jump into world class gaming.

Effortless control for game-changing moves

Game Bar

The advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.

Sound, tailored to you

AI Sound Pro

Experience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjusts to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time.

Sound that tracks the action on-screen

Object Tracking Sound Lite

Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

TV and soundbar, perfectly in sync

Q-Symphony

Why choose between your TV speakers and a soundbar?With Q-Symphony, you dont have to. Working together, they create bigger, more immersive sound, with added height and depth for a truly cinematic experience.

TV you know and love. Just watch.

Samsung TV Plus

Watch channels, live events, and on-demand movies and series. No subscriptions, logins or fees. The best part? You already have it. Its TV with you in mind.

Your day, on display

Now Brief

Stay informed all day long, even when your Smart TV is off. Personalise your Daily Board with useful widgets like Weather, Memo, SmartThings, Music, and Tips. It wakes up hands-free with voice activation or as you approach, delivering the info you need effortlessly - helping you stay organised and connected throughout your day.

Keeping your private information private

Samsung Knox Security

With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.