Samsung BRR29723EWW/EU
Built-In Larder Fridge, Fixed Hinge, White, E Rated

More inside, same outside

SpaceMax™ Technology

Now you can get the best of both worlds with SpaceMax ™. Thin walls mean more space for food storage on the inside, while the outside size stays the same. All without compromising on performance. You really can get the best of both worlds.

Smarter and more efficient food storage

Save time, effort and energy storing your food. Simply monitor and manage the fridges performance anytime, anywhere using the SmartThings App^[1]. It includes an AI Energy Mode^[2] that lets you monitor and reduce your energy use.

Easy remote control anytime, anywhere

Wi-Fi Embedded & SmartThings

Monitor and manage the larders performance anytime, anywhere using its embedded Wi-Fi and the SmartThings App^[3]. You can control the Rapid Cooling mode, change the temperature and get alerts if the door is left open. You can also monitor its energy consumption and diagnose any issues.

Energy Saving

SmartThings AI Energy Mode

Monitor and proactively save energy. AI Energy Mode^[4] analyses your refrigerator usage patterns and estimates power consumption, based on AI technology. If the estimated electric bill exceeds your present target, it recommends you to activate the saving mode to reduce energy use^[4].

Put defrosting on ice

No Frost

Wouldn't finding the ice cream be that bit easier with a frost free fridge freezer? The Total No Frost feature maintains an even temperature, preventing ice build-up and saving you the time and hassle of defrosting.

Even cooler inside

Metal Cooling

The Metal Cooling Interior adds an extra touch of style to your fridge. With a beautiful reflective metal interior, the fridge looks as good on the inside as it does on the outside.

Play it cool

All-Around Cooling

Never lose your cool with All-Around Cooling. It does what it says on the tin—moving cool air around the fridge to keep food fresh with a constant temperature. So everything from chickens to cucumbers will be evenly chilled. Every item stays ideally cooled no matter where its stored in the fridge.

Control the freshness with two temperature zones

Optimal Fresh +

The Optimal Fresh + box features two temperature zones, so you can maximise the freshness of different foods at the same time. Store your meats and fish in the left side where its cooler, and keep your fruit and veg at its best on the right. Or, you can set it for a single temperature to maximise space. Its that easy for you to keep food fresh.

Control the settings, keep things crisp

Humidity Fresh +

No one wants a wilted lettuce or soggy strawberry. Experience advanced fridge temperature control with the Humidity Fresh + drawer. Letting you choose both the humidity and temperature range to keep your salad crisper, your veg fresh and your fruit juicy. Plus its large enough to store the big stuff—like leeks, cauliflower and celery—so you don't need to limit your shop.

Chill your wine, champers and more

Rack & Shelf™

Keep your wine and champagne perfectly chilled with the extra-wide wine rack, so youre always ready for a special toast. And if thats not your style, the wide, flat shelf is great for storing pizza or large plates too.

The power is yours

Power Cool

Lost some cool air while stocking the fridge with your weekly shop? Top it up with a burst from Power Cool and keep your new food fresh.

Lasting eco-consciousness

Digital Inverter Technology

Enjoy a long-lasting performance that helps protect the environment by reducing waste electrical and electronic equipment^[5]. Samsung appliances are built using high quality components and engineering, so they offer outstanding durability.

Wi-Fi Embedded & SmartThings

Monitor and manage the larders performance anytime, anywhere using its embedded Wi-Fi and the SmartThings App.

SmartThings AI Energy Mode

AI Energy Mode analyses your refrigerator usage patterns and estimates power consumption, based on AI technology.

SpaceMax™ Technology

Thin walls mean more space for food storage on the inside, while the outside size stays the same.

SmartThings Cooking

Smart cooking, Tasty food

Manage, prepare and buy food more effectively. SmartThings Cooking^[7] lets you create a list of the food in your refrigerator and manage expiry dates, so you can check what you have anytime, anywhere. It also recommends personalized recipes based on your preferences and existing ingredients.

SmartThings Energy

Efficient energy use, Smart savings

Manage your energy usage to reduce your carbon footprint and save money. SmartThings Energy^[8] provides energy efficiency tips. It also monitors the energy consumption of appliances^[9] in real-time and compares it to the previous month. And it alerts you if your monthly targets might be exceeded.

SmartThings Home Care

Smart maintenance, Easy upkeep

Take care of your refrigerator more easily. SmartThings Home Care^[10] provides real-time monitoring and alerts. You can check on its status, including the condition of the water filter. It also automatically notifies you if parts need replacing or problems are detected, and suggests a solution.