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  • Product code: OLED77C66LB
  • Screen (Inches/Type) - 77 4K Ultra HD OLED evo
  • Operating System - WebOS
  • Brightness Booster Pro & a11 AI Processor - dazzling brightness & processing
  • Certified Perfect Black and Colour - in bright and dark rooms
  • Warranty - 5 years parts and labour

Product Dimensions with Stand (HxWxD) (mm) - 1035 x 1711 x 267

Sold as an Agent of Euronics Ltd.
E

Energy
Rating

Super bright and enhanced images

LG continues to push the boundaries of picture quality, with stunning brightness thanks to new Brightness Booster Pro technology, plus LG’s most advanced processing to date with the new a11 AI Processor 4K Gen3. The C6 is brighter than ever – meaning images look spectacular, from snow-capped mountains to neon signs. Plus every piece of content will look and sound it’s best thanks to processing which is tailored for OLED technology, delivering an unmatched experience.

Certified Perfect Black & Perfect Colour

The LG C6 features self-lit OLED pixels - the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume, and the sharpest pixel-perfect details, creating the ultimate viewing experience. Certified Perfect Black and Certified Perfect Colour mean every detail is rendered perfectly – regardless of whether you’re viewing at night, or during the day. Additionally, LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during boxset marathons, nail-biting championship games and intense gaming sessions.

Smart webOS Platform

LG OLED C6 features webOS, LG's smart platform which hosts a huge variety of the best streaming services, while making browsing and searching for what to watch completely hassle-free. The smart platform is controlled with the LG AI Magic Remote, and opens up a world of information and assistance through a variety of AI-driven services. These include the AI Chatbot - which can help you to change the image or sound to your liking simply by asking, Voice ID – which can recognise different users and provide personalised recommendations, and much more.

What’s more, with LG’s webOS Re:new program, you’ll enjoy upgrades to the latest version for five years.

Ultimate Gaming experience

LG OLED C6 unleashes the full potential of advanced gaming consoles and heightens your skill. Boost your competitive edge with features such as 4K@165Hz, VRR, ALLM and eARC as specified in HDMI 2.1, and an incredible 0.1ms response time plus low input lag. LG OLED C6 comes loaded with G-Sync, FreeSync, HGiG and Game Optimiser features as well as easy access to cutting-edge cloud gaming through the Gaming Portal.

Extraordinary Cinema experience

LG OLED C6 delivers the ultimate at-home cinema experience. Laser sharp pictures, crystal-clear sound and perfect black levels. Dolby Vision and Ambient Filmmaker Mode provide mesmerising film experiences with incredible colour and contrast – looking exactly how the director intended for the perfect emotional impact. Dolby Atmos injects awe-inspiring drama to every genre - with 3D surround sound delivering the ultimate in full audio immersion.

Cutting-edge design

Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C6 TV merges seamlessly and elegantly into any space in your home.

Hyper-real sport experience

LG OLED delivers you the realism and intensity of the sports stadium experience at home, with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound (AI sound Pro) is enhanced by the smoothest motion (TruMotion) so no matter how intense the action is, OLED keeps every detail of the game in diamond sharp focus.

OLED Care

LG has spent over 13 years perfecting the art of OLED TV, and this is exemplified with the advanced OLED Care Technology which ensures you will enjoy optimal performance for years to come

LG Sound Suite compatibility

Pair the C6 with LG’s Sound Suite range of audio products (sold separately) for an elevated audio experience. Wireless connectivity helps you maintain your elegant, clutter-free look. Advanced Dolby Atmos FlexConnect technology unshackles you from traditional speaker positioning, enabling you to place your speakers where you want whilst optimising the sound for the best effect.

Type 77" OLED evo Smart Television
Brand LG
Model OLED77C66LB.AEK
Also known as: OLED77C66LB, OLED77C66LBAEK
EAN: 8806096749845

Brightness Booster Pro & a11 AI Processor - dazzling brightness & processing
Certified Perfect Black and Colour - in bright and dark rooms
Smart webOS platform with advanced AI functionality plus intuitive AI Magic Remote
Ultimate Gaming experience
Dolby Vision and Filmmaker mode for the ultimate cinematic experience

Display diagonal 195.6 cm (77)
HD type 4K Ultra HD
Display resolution 3840 x 2160 pixels
Display technology OLED evo
Native refresh rate 120 Hz

Tuner type Analog & digital

Smart TV Yes
Operating system installed WebOS
Screen mirroring Yes
Apple AirPlay 2 support Yes
Video apps YouTube, All 4, Amazon Prime Video, Rakuten TV, Apple TV, BBC iPlayer, My5, NOW TV, Netflix, Twitch, Paramount+, Chili, DAZN, Disney+, ITV X

Audio output channels 2.2 channels
Audio decoders Dolby Atmos
Enhanced Audio Return Channel (eARC) Yes

Wi-Fi Yes
Bluetooth Yes
Ethernet LAN Yes
Bluetooth version 5.3

VESA mounting Yes
Panel mounting interface 300 x 200 mm
Introduction year 2026

High Dynamic Range (HDR) supported Yes
High Dynamic Range (HDR) technology Dolby Vision, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG)
Game mode Yes
Subtitles function Yes
4K Ultra HD upscaling Yes

HDMI ports quantity 4
Audio Return Channel (ARC) Yes
Digital audio optical out 1

Works with the Google Assistant Yes

Energy efficiency class (SDR) E
Energy efficiency class (HDR) G
Energy consumption (SDR) per 1000 hours 92.7 kWh
Energy consumption (HDR) per 1000 hours 128.9 kWh
Energy efficiency scale A to G

Width (with stand) 1711 mm
Depth (with stand) 267 mm
Height (with stand) 1035 mm
Weight (with stand) 27 kg
Width (without stand) 1711 mm
Depth (without stand) 47.1 mm
Height (without stand) 982 mm
Weight (without stand) 23.5 kg

Package width 1879 mm
Package depth 228 mm
Package height 1130 mm
Package weight 38.3 kg

Remote control included Yes

Country of origin Poland

Sound technology a11 AI Sound Pro (Virtual 11.1.2 Up-mix) / AI Object Remastering Ultra / Precision Sound Master Pro / Adaptive Acoustic Tuning / WOW Orchestra
Processor a11 AI Processor 4K Gen3

5 years parts and labour.The warranty is registered on behalf of the customer with Domestic and General.

5

Year
Warranty

Buy together and save more

Pack Code: LGPACK3554 | LG OLED77C66LB 77" OLED evo Smart Television + US90TY.DGBRLLK Sound Bar

LG OLED77C66LB.AEK 77" OLED evo Smart Television, 4K Ultra HD, in bright and dark rooms, E Rated

LG OLED77C66LB.AEK 77" OLED evo Smart Television

LG US90TY Sound Bar, Black

LG US90TY Sound Bar

SAVE £499.50

Total: £3,398.50

Separate Price: £3,898

View Pack Deal Add to basket

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Compatible Wall brackets

Choose an option below. All include fastening screws for the TV screen.

Fixed

Vogel's TVM 3405 Comfort Fixed TV Wall Mount 32-77", Black

Vogel's TVM 3405 Comfort Fixed TV Wall Mount 32-77", Black

£39.99

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Vogel's TVM 1405 Quick Fixed TV Wall Mount 32-77", Black

Vogel's TVM 1405 Quick Fixed TV Wall Mount 32-77", Black

£29.38

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Vogel's TVM 1605 Quick Fixed TV Wall Mount 40-100", Black

Vogel's TVM 1605 Quick Fixed TV Wall Mount 40-100", Black

£44.99

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Vogel's TVM 3405 SP Fixed OLED TV Wall Mount 32-77", Black

Vogel's TVM 3405 SP Fixed OLED TV Wall Mount 32-77", Black

£38.99

Add to Basket
Vogel's TVM 3605 Comfort Fixed TV Wall Mount 40-100", Black

Vogel's TVM 3605 Comfort Fixed TV Wall Mount 40-100", Black

£49.99

Add to Basket

Tilting

Vogel's TVM 3615 Comfort Tilting TV Wall Mount 40-77", Black

Vogel's TVM 3615 Comfort Tilting TV Wall Mount 40-77", Black

£75

Add to Basket
Vivanco BTI 8060 TV Wall Bracket, Tilting, max 85", Grey

Vivanco BTI 8060 TV Wall Bracket, Tilting, max 85", Grey

£49.99

Add to Basket

Full Motion

We currently do not stock any Full Motion TV Wall Mounts for this TV.

Compatible Sound Bar

Buy together and save more. Choose an option below to add both products to your basket.

LG OLED77C66LB.AEK 77" OLED evo Smart Television, 4K Ultra HD, in bright and dark rooms, E Rated LG OLED77C66LB.AEK 77" OLED evo Smart Television, 4K Ultra HD, in bright and dark rooms, E Rated

LG OLED77C66LB 77" OLED evo Smart Television + US90TY.DGBRLLK Sound Bar

£3,398.50

Save £499.50

Separate Price: £3,898

View Pack Deal Add to Basket

Free or Next Day Delivery
from 16th July

This item is In Stock at our warehouse and ready for immediate delivery.

Free and Next Day Delivery offers are subject to postcode and availability. You can find your earliest delivery date at checkout.

For more details about our delivery service, visit our appliance delivery page.

*Delivery available subject to postcode.

Click & Collect
from LE4 1AU

If you need an item straight away, you can choose the "Click & Collect" option on the basket page and pick the item up yourself direct from our warehouse in Leicester.

Installation services can not be added to your order when choosing Click & Collect. Find out more about Click & Collect.

Installation Service

Let us install your new appliance for you. Our installation service covers most of the UK, but you can check if it's available in your area by entering your postcode on the basket page.

Visit our appliance installation page to learn more about pricing and what's included.

**Installation available subject to postcode.

Recycling Services

We can take away your old appliance, unwrap your new one and recycle all that pesky packaging for you.

Just select 'Recycle Old Appliance' and 'Unwrap and Recycle Packaging' on the basket page.

Find out more about our appliance and packaging recycling service.

Flexible Finance Options

Spread the cost of your new appliance with our payment options. Choose from the options below and tailor your payments to your needs.

Frasers Plus Finance

£0 today, then 3 payments of £966.33 at 0% interest when you choose a 3-month plan. Representative 29.9% APR variable. Read More

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