5
Year
Warranty
Double-click the image to zoom.
Double-tap or pinch the image to zoom.
Sony K77XR80PU Bravia 8
77" 4K OLED Smart TV, 4K Ultra HD, Black, E Rated
£2,699
Free Delivery
Spread the cost:
£224.92 for 12 months at 0.0% APR***
Save more together
Add a wall bracket 
Add a sound bar Service that goes further
- Product code: K77XR80PU
- Screen (Inches/Type) - 77 4K Ultra HD OLED
- Operating System - Android TV
- Auto HDR Tone Mapping
- Auto Genre Picture Mode
- Warranty - 5 years parts and labour
Product Dimensions with Stand (HxWxD) (mm) - 1012 x 1713 x 405
Energy
Rating
Slim One Slate Design
Sleek and seamless, the Slim One Slate concept fuses screen and bezel into a single slate, maximising your viewing experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV, becoming part of your room with a slim bezel, thin profile and side edges coloured and treated to blend with walls, making it ideal for wall mounting.
Vibration Finish
Designed with an almost invisible bezel, the TV features a naturally warm, smudge-resistant texture that blends seamlessly with interior decor, walls and BRAVIA Theatre.
Underlay Stand
The thin, flat steel plate Underlay Stand is designed with a metallic hairline finish. Stack BRAVIA Theatre on top and it virtually disappears, perfectly integrating the TV and soundbar with almost no stand visible.
Multi-Purpose Stand
The 4-way stand gives you absolute flexibility with the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.
Cable Management
The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides, so no unsightly cables trail across tabletops.
OLED Panel and Colour Consistency
The OLED panel keeps colours consistent and true from any angle, so watching TV from the sides is now as satisfying as from the centre.
Studio Calibrated Picture Quality
Home entertainment picture quality expertise helps faithfully reproduce the creator's vision with Studio Calibrated modes developed through collaboration with Sony and the world's top streaming services, bringing cinema-like visuals home.
Voice Zoom 3
The new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. It works with home theatre products too, ensuring no more muffled voices and precise dialogue.
360 Spatial Sound Mapping
The revolutionary 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home, going beyond conventional virtual surround sound.
360 Spatial Sound Personalizer
Tailor your Dolby Atmos® and DTS:X® experience by combining the wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. It works with some Sony Headphones too.
BRAVIA Theatre Integration
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.
BRAVIA Connect App
Control BRAVIA and BRAVIA Theatre from your smartphone with the BRAVIA Connect app, allowing you to adjust volume and settings and even check your setup without using the remote or on-screen menu.
HDMI Connection
Tactile dots on the ARC/ACS terminal make linking up your soundbar and TV via HDMI easier for everyone, so you'll never again have trouble connecting.
Simultaneous Sound Output
The TV's simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.
Streaming Services Integration
Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
SONY PICTURES CORE
Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly. The SONY PICTURES CORE Calibrated Mode has been jointly developed by TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.
Netflix Adaptive Calibrated Mode
Designed by Sony and Netflix, this mode brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions, so you can see Netflix in a whole new light.
Prime Video Calibrated Mode
Picture settings are auto calibrated to what you're watching including live sports, allowing you to see movies, shows and even live sports the way the filmmakers and broadcasters intended, with studio-quality Prime Video at home.
Immersive Picture and Sound Formats
The TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.
Calm Picture Setting
The Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast, allowing you to see everything in a more comfortable light for peace of mind.
Google Assistant Voice Control
Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say "Hey Google" to get started.
Amazon Alexa Integration
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.
Chromecast Built-In
Easily cast movies, shows, photos and more from your phone or tablet right to your TV.
Apple AirPlay 2 Compatibility
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari and share photos with friends in the room.
Siri Voice Control
Easily and securely control the Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.
Apple Fitness+ on BRAVIA
Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.
User Interface
The redesigned user interface offers smoother operation so you can effortlessly check inputs and view settings with a more intuitive, modern interface.
BRAVIA Cam Adaptive Features
Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam™ adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you're sitting, ensuring the best seat anywhere, anytime.
Auto Power Saving
With BRAVIA Cam™, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
Proximity Alert
Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV, helping keep your kids a step back.
Gesture Control
Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required, making it as easy as a flick of the fingers.
Video Chat with BRAVIA Cam
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.
BRAVIA Cam Privacy
Simply use the switch on top of BRAVIA Cam to close the camera cover for complete privacy protection. Attaching and detaching BRAVIA Cam is easy.
Eco Remote
The compact and rechargeable premium Eco Remote uses approximately 80% recycled plastic, yet it's easy to use in the dark, easy to find, easy to clean and controls your connected devices.
Environmental Sustainability
BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%, balancing environment and entertainment with less environmental impact and more immersive pictures and sound.
Eco Dashboard 2
Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.
Recycled Materials
Sony-developed SORPLAS™ recycled plastics are used in the TV to reduce virgin plastics by approximately 60% while maintaining durability. The TV also uses recycled materials for optical parts and 48% less plastic in its packaging.
Sustainable Packaging
The packaging is 15% smaller and 12% lighter, which optimises transport efficiency and reduces CO2 emissions by as much as 15%.
PlayStation 5 Optimisation
Be right at the heart of the action with BRAVIA, with awe-inspiring scenes, atmospheric sound and exclusive features bringing your go-to games to life like never before.
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during PS5® initial setup. Even in dark shadow and bright highlights, you'll see fine details and true colours.
Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
PS Remote Play
Control your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend's house.
Game Settings Menu
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort in one place for all your game settings.
Dolby Vision for Gaming
With Dolby Vision®, gaming reaches a whole new level of depth and realism, delivering incredibly vibrant colours, lifelike contrast in light and dark, and intense brightness.
HDMI 2.1 Features
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), the TV gives you smooth and clear movement for responsive gameplay.
| Type | 77" 4K OLED Smart TV |
| Brand | Sony |
| Model | K77XR80PU Bravia 8 |
| Also known as: | K77XR80PU |
| EAN: | 4548736159747 |
| Auto HDR Tone Mapping | |
| Auto Genre Picture Mode | |
| Stream PlayStation games to your BRAVIA | |
| Dolby Vision for gaming. Supported | |
| Various features in HDMI 2.1 |
| Display diagonal | 195.6 cm (77) |
| HD type | 4K Ultra HD |
| Display resolution | 3840 x 2160 pixels |
| Display technology | OLED |
| Screen shape | Flat |
| Supported video modes | 480p, 576p, 720p, 1080i, 1080p, 2160p |
| Supported graphics resolutions | 3840 x 2160, 4096 x 2160 |
| Native refresh rate | 120 Hz |
| Display diagonal (metric) | 1950 mm |
| Tuner type | Analog & digital |
| Digital signal format system | DVB-C, DVB-S, DVB-S2, DVB-T, DVB-T2 |
| Smart TV | Yes |
| Operating system installed | Android TV |
| Apple AirPlay 2 support | Yes |
| Smart modes | Cinema, Dolby Vision Bright, Dolby Vision Dark, Dolby Vision Vivid, FPS, Photo, RTS, Standard, Vivid |
| Video apps | Netflix |
| RMS rated power | 56 W |
| Built-in subwoofer | Yes |
| Audio decoders | DTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS:X, Dolby Atmos, Dolby Audio |
| Enhanced Audio Return Channel (eARC) | Yes |
| Wi-Fi | Yes |
| Bluetooth | Yes |
| Ethernet LAN | Yes |
| Wi-Fi standards | 802.11a, 802.11b, 802.11g, Wi-Fi 4 (802.11n), Wi-Fi 5 (802.11ac), Wi-Fi 6 (802.11ax) |
| Bluetooth version | 5.3 |
| Bluetooth Low Energy (BLE) | Yes |
| Bluetooth profiles | A2DP, AVRCP, HOGP, SPP |
| Web browser | Yes |
| Product colour | Black |
| VESA mounting | Yes |
| Panel mounting interface | 300 x 300 mm |
| Introduction year | 2024 |
| Stand type | Legs stand |
| Stand colour | Silver |
| High Dynamic Range (HDR) supported | Yes |
| High Dynamic Range (HDR) technology | Dolby Vision, High Dynamic Range 10 (HDR10), Hybrid Log-Gamma (HLG) |
| Teletext function | Yes |
| Picture processing technology | Sony XR Contrast Booster |
| Game features | Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) |
| Calman Ready | Yes |
| Remote access | Yes |
| USB recording | Yes |
| HDMI ports quantity | 4 |
| Common interface Plus (CI+) | Yes |
| HDMI version | 2.1 |
| Audio Return Channel (ARC) | Yes |
| HDCP | Yes |
| HDCP version | 2.3 |
| Ethernet LAN (RJ-45) ports | 1 |
| Component video (YPbPr/YCbCr) in | 0 |
| Audio (L/R) out | 1 |
| RS-232C ports | 0 |
| RF ports quantity | 1 |
| Voice control | Yes |
| Electronic Programme Guide (EPG) | Yes |
| Number of OSD languages | 72 |
| Sleep timer | Yes |
| On/Off timer | Yes |
| Works with the Google Assistant | Yes |
| Power consumption (typical) | 619 W |
| Power consumption (standby) | 0.5 W |
| Energy efficiency class (SDR) | E |
| Energy efficiency class (HDR) | G |
| Energy consumption (SDR) per 1000 hours | 107 kWh |
| Energy consumption (HDR) per 1000 hours | 142 kWh |
| AC input voltage | 220 - 240 V |
| AC input frequency | 50 Hz |
| Energy saving mode | Yes |
| Energy efficiency scale | A to G |
| Sony technologies (AV/TV) | XR Clear Image, XR Contrast Booster, XR Triluminos Pro |
| Width (with stand) | 1713 mm |
| Depth (with stand) | 405 mm |
| Height (with stand) | 1012 mm |
| Weight (with stand) | 34 kg |
| Width (without stand) | 1713 mm |
| Depth (without stand) | 380 mm |
| Height (without stand) | 984 mm |
| Weight (without stand) | 32.3 kg |
| Stand width | 1258 mm |
| Package weight | 44 kg |
| Remote control included | Yes |
| Country of origin | Slovakia |
5 years parts and labour, 5 years subject to registration within 90 days of purchase.To register your warranty go to www.sony.co.uk/promo/5yearwarranty.Keep a copy of your Sales Invoice as proof of purchase.
5
Year
Warranty
Buy together and save more
Pack Code: SONYPACK3175 | Sony K77XR80PU 77" 4K OLED Smart TV + HTS60.CEK Sound Bar
Sony K77XR80PU Bravia 8 77" 4K OLED Smart TV
Sony HTS60.CEK Sound Bar
SAVE £100
Total: £3,048
Separate Price: £3,148
Pack Code: SONYPACK2978 | Sony K77XR80PU 77" 4K OLED Smart TV + HTB600.CEK Sound Bar
Sony K77XR80PU Bravia 8 77" 4K OLED Smart TV
Sony HTB600.CEK Sound Bar
SAVE £50
Total: £3,048
Separate Price: £3,098
Pack Code: SONYPACK2956 | Sony K77XR80PU 77" 4K OLED Smart TV + HTA7100.CEK Sound Bar
Sony K77XR80PU Bravia 8 77" 4K OLED Smart TV
Sony HTA7100.CEK Sound Bar
SAVE £150
Total: £3,148
Separate Price: £3,298
Pack Code: SONYPACK2356 | Sony K77XR80PU 77" 4K OLED Smart TV + HTA8000.CEK BRAVIA Theatre Bar 8, 4K Ultra HD, Black, E Rated
Sony K77XR80PU Bravia 8 77" 4K OLED Smart TV
Sony HTA8000 BRAVIA Theatre Bar 8
SAVE £200
Total: £3,298
Separate Price: £3,498
Pack Code: SONYPACK2327 | Sony K77XR80PU 77" 4K OLED Smart TV + HTA9000.CEK BRAVIA Theatre Bar 9, 4K Ultra HD, Black, E Rated
Sony K77XR80PU Bravia 8 77" 4K OLED Smart TV
Sony HTA9000.CEK BRAVIA Theatre Bar 9 BRAVIA Theatre Bar 9
SAVE £100
Total: £3,598
Separate Price: £3,698
Pack Code: SONYPACK3111 | Sony K77XR80PU 77" 4K OLED Smart TV + HTA8.CEK Sound Bar
Sony K77XR80PU Bravia 8 77" 4K OLED Smart TV
Sony HTA8 BRAVIA Theatre Trio Sound Bar
SAVE £400
Total: £4,098
Separate Price: £4,498
Pack Code: SONYPACK2298 | Sony K77XR80PU 77" 4K OLED Smart TV + HTA9M2.CEK BRAVIA Theatre Quad, 4K Ultra HD, Black, E Rated
Sony K77XR80PU Bravia 8 77" 4K OLED Smart TV
Sony HTA9M2.CEK BRAVIA Theatre Quad
SAVE £500
Total: £4,198
Separate Price: £4,698
Compare with similar items
£2,699
£2,799
£2,799
£2,599
£3,299
Customers also bought
Loading
Customer Reviews
Compatible Wall brackets
Choose an option below. All include fastening screws for the TV screen.
Fixed
Tilting
Compatible Sound Bar
Buy together and save more. Choose an option below to add both products to your basket.
Sony K77XR80PU 77" 4K OLED Smart TV + HTS60.CEK Sound Bar
£3,048
Save £100
Separate Price: £3,148
Sony K77XR80PU 77" 4K OLED Smart TV + HTB600.CEK Sound Bar
£3,048
Save £50
Separate Price: £3,098
Sony K77XR80PU 77" 4K OLED Smart TV + HTA7100.CEK Sound Bar
£3,148
Save £150
Separate Price: £3,298
Sony K77XR80PU 77" 4K OLED Smart TV + HTA8000.CEK BRAVIA Theatre Bar 8, 4K Ultra HD, Black, E Rated
£3,298
Save £200
Separate Price: £3,498
Sony K77XR80PU 77" 4K OLED Smart TV + HTA9000.CEK BRAVIA Theatre Bar 9, 4K Ultra HD, Black, E Rated
£3,598
Save £100
Separate Price: £3,698
Sony K77XR80PU 77" 4K OLED Smart TV + HTA8.CEK Sound Bar
£4,098
Save £400
Separate Price: £4,498
Sony K77XR80PU 77" 4K OLED Smart TV + HTA9M2.CEK BRAVIA Theatre Quad, 4K Ultra HD, Black, E Rated
£4,198
Save £500
Separate Price: £4,698
Free or Next Day Delivery
from 22nd August
This item is In Stock at our warehouse and ready for immediate delivery.
Free and Next Day Delivery offers are subject to postcode and availability. You can find your earliest delivery date at checkout.
For more details about our delivery service, visit our appliance delivery page.
*Delivery available subject to postcode.
Click & Collect
from LE4 1AU
If you need an item straight away, you can choose the "Click & Collect" option on the basket page and pick the item up yourself direct from our warehouse in Leicester.
Installation services can not be added to your order when choosing Click & Collect. Find out more about Click & Collect.
Installation Service
Let us install your new appliance for you. Our installation service covers most of the UK, but you can check if it's available in your area by entering your postcode on the basket page.
Visit our appliance installation page to learn more about pricing and what's included.
**Installation available subject to postcode.
Recycling Services
We can take away your old appliance, unwrap your new one and recycle all that pesky packaging for you.
Just select 'Recycle Old Appliance' and 'Unwrap and Recycle Packaging' on the basket page.
Find out more about our appliance and packaging recycling service.
Flexible Finance Options
Spread the cost of your new appliance with our payment options. Choose from the options below and tailor your payments to your needs.
£0 today, then 3 payments of £899.67 at 0% interest when you choose a 3-month plan. Representative 29.9% APR variable. Read More
Added to your basket
You've added an item to your basket.