Smart TV Buying Guide

1. What is a Smart TV?

In its most basic form, a Smart TV is any television with features, beyond the age-old pastime of channel-flicking, that are dependent on internet connectivity. For example, this could be a web browser that you can use to navigate the internet on your TV screen, or most commonly streaming apps which can be added to your smart TV set up for access to a wide range of channels and shows.

The capabilities of a Smart TV depends wholly on the manufacturer and what they have decided to include in the package, though many allow for downloads of apps and features not already included. The user interface that you navigate will differ between brands, so it's worth researching to find one you like. Smart TVs are capable of providing on-demand content, both video and gaming, web browsing, social media and even instant messaging.

2. What makes a TV smart?

At the very minimum, you will need a television with content streaming features, along with an internet connection in your home. If your chosen model does not have built-in WiFi capabilities, you will need to connect it to your home router or modem via an Ethernet cable.

If you choose to connect via WiFi, keep in mind the distance between your TV and the router - a strong signal is a must for streaming high definition content. It's also advisable that you ensure your internet connection is fast enough to support video streaming, whilst ensuring you have enough available data in your monthly plan.

Certain apps and services will require a subscription or payment to be activated or used, such as Netflix, so think about the services you might be interested in when considering a Smart TV. If you're watching live television, whether through an app or traditional programming, you will still require a tv licence.

There are 3rd party set-top boxes that can provide similar features if your model doesn't have any already integrated. These will, of course, take up a valuable port, so setups with a lot of existing peripherals might struggle.

3. How to choose a smart TV

With so many Smart TVs on the market, how do you choose an option to suit you? Here are a few tips:

• Choose the right screen for your room: Measure the space you have and calculate the viewing distance, and remember TVs are measured from corner to corner. Modern TVs come with thin bezels for a space-saving option.
• Check the display: Choose from OLED displays that are great for movie lovers, QLED displays for bright rooms or LED/LCD for an affordable option.
• 4K or 8K: 4K is a standard option with more than enough quality for most viewers. 8K is great for larger screens.
• Look for smart features: Alexa, Google Assistant and Apple Home are all available; choose which works best for your home.
• Think about gaming: Consider HDMI 2.1 ports and 120 Hz refresh rates to get the best from gaming.
• Consider energy efficiency: Check the energy rating from A-G. OLED and Micro-LED models are more efficient than others, so keep this in mind when shopping.

4. Do I need a Smart TV?

Not at all, but realistically, most new TVs - if not all - that come to market will have some smart functionality built in from the start. In that spirit, it's worth having an idea of how much mileage you expect to get out of your Smart TV's enhanced features. If you find yourself firing up your laptop or tablet and binging on the latest Netflix original series more than you watch scheduled programming, a Smart TV could be a pretty big game-changer for you.

It's worth keeping in mind that even if you buy a Smart TV, it's very much a separate portion of the overall experience - you won't be pushed into using those features if you don't want to. There's no harm in having these features available just in case.

5. Which is the best Smart TV for me?

Just like the display technology that differs between brands, each Smart TV offering changes with the television you choose. Generally, the largest differences will be found in the design of the interface, along with the number of native apps and the availability of additional ones. It's also important to check if the processor is adequate enough to run these services smoothly - we recommend a Quad-core processor.

Here's a quick run-down of what you can expect between brands.

LG

LG's Smart offering is called the webOS and is generally considered to be one of the most impressive systems available. It features a really visual block-colour design that's easy to navigate; the Magic Remote included in many LG Smart TVs makes this even easier through motion control.

You can enjoy a staggering collection of apps, games and content if you purchase an LG Smart TV - it's probably one of the broadest libraries around. There are also unique features, including a dynamic zoom that doesn't pause playback and an easier way to connect your mobile devices.

TCL

With an option for every space and budget, TCL TVs are a great choice when it comes to smart TVs. If you're looking for something to elevate the way you enjoy your favourite content, but on a budget, TCL has models ranging from 32” screens to 80”+ displays for an immersive experience without breaking the bank.

See everything with Full HD and 4K Ultra HD options, with Android and Google TV so you can watch your favourite shows on demand. The perfect smart home hub, TCL TVs are equipped with Amazon Alexa, Google Assistant, and Apple AirPlay. High quality, great value.

Samsung

Powered by the Tizen operating system, Samsung's Smart Hub has a very mobile feel to it all. It looks akin to something you'd find on a tablet or smartphone - colourful panels and large icons. It's intuitive and direct, without feeling cluttered.

There is an extensive catalogue of apps and games to select from, the system is generally very responsive and easy to use. For a robust and hassle-free experience, you can't go wrong with Samsung.

Sony

Sony uses a version of the Android operating system to create their Smart TV platform. The overall experience is highly customisable, such is the way with most Android-based systems, so you can tailor your interface a little more than other offerings.

Hisense

The Hisense interface is a little more subdued than other models - it's a little less slick and doesn't navigate quite as smoothly. Don't let that fool you, though; this is more than capable of delivering a range of superb content to your living room, browsing the web and using social media features.

With all the new ways we have to engage with our favourite content, especially in an on-demand capacity, it's no wonder that more televisions are boasting internet-connected features to harness this growing trend.

Netflix, YouTube, Spotify, BBC iPlayer - the list goes on, with each delivering on-demand quality entertainment in a way that suits the individual; services are becoming so robust that some people have even begun to cut the cord on traditional cable subscriptions. With very little setup required to get up and running and a whole range of content to explore, there's never been a better time to invest in Smart TV.

Smart TV FAQs

Find out more about Smart TVs in our FAQs below:

What are the most important features I should look for when buying a smart TV?

While this depends on your room size and viewing habits, there are a few factors you'll need to think about. This includes 4K resolution, HDR support and the right screen size for your space. The smart platform you choose is also crucial, as this is where your favourite apps and streaming services will be. Also think about voice control, HDMI ports and energy efficiency so you can save money on your bills.

Is it worth buying an 8K TV?

While 8K TVs are becoming more common, the majority of content is still produced in 4K or HD. Unless you're buying a large screen that's over 75 inches or more, or you want to future-proof your TV so you're prepared for years to come, a high-quality 4K TV works out at the best value.

Which smart TVs are the easiest to use?

This depends on what you're looking to get from your Smart TV. Google TV featured in Sony, TCL, and Philips TVs are considered the best when it comes to app variety and voice control. LG WebOS is simple and fast, whereas Tizen by Samsung is preferred for streaming and gaming features.

How can I make sure my Smart TV is energy efficient?

Your Smart TV will have an energy rating between A and G, with A being the most efficient. If an eco-friendly TV is something important to you, look for auto brightness control, eco mode and sleep timers. OLED TVs and Micro-LED displays also use less energy overall.