Samsung B550 HW-B550XU Sound Bar

Experience 3D cinematic surround sound in your space

3D Surround Sound (Virtual DTS:X)

Experience 3D surround sound without the need for a roomful of speakers. The B550 is a sound solution that has the ability to simulate a cinematic experience, delivering overhead sounds while ensuring dialogue remains clear and centered through clever sound processing and Virtual DTS:X audio formats.

Impressive bass, wirelessly connected to your soundbar

Impressive Bass (250W)

Don't let wires get in the way of your enjoyment. Whether you're watching the latest blockbuster or enjoying your favourite game, instantly feel part of the action with the great bass of a separate subwoofer that brings your entertainment to life.

Bigger Bass, greater action

Bass Boost Mode

Bigger Bass, greater action at a click of a button. Boost your bass for that cinematic feeling and add bolder depth to your favourite playlist. Be sure to add the beat to your party and make every scene seem like a blockbuster.

AI optimised sound to provide the best audio visual experience

Adaptive Sound Lite

Adaptive Sound Lite is always on meaning the content you are watching will always sound its best with scene based intelligence powered by AI. Whether the director's intent is to make you feel like part of the crowd or if you are required to feel like you are centre stage, the B550 will be sure to fulfil.