Panasonic TX-55MX950B 55" Smart 4K Ultra HD LED TV, Black

Mini LED for outstanding brightness and contrast

Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimising the bleeding of bright objects into darker areas, allowing you to enjoy your favourite content and games without the halo effect common with conventional screens.

Fast moving action controlled, intelligently

HCX Pro AI Processor - the intelligent processor inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity - great for fast-moving action. Using AI, the TV knows when you're watching sport, and adjusts the picture for you.

Impressive sound, that brings the stadium to you

Dolby Atmos - a great picture is one thing, but it's so much more involving when you add great sound. Our sound processing, with added immersive Dolby Atmos® technology, can make it feel like you're sitting in the best seat in the stadium.

Improved low end frequencies for the connoisseur

Dynamic Theater Surround turns home cinema into a true audiphile experience. Now employing a dedicated mono woofer, Dynamic Theater Surround allows you to experience an enhanced low end frequency range like never before, with every beat, explosion, and rumble resonating with crystal clear clarity and precision.

Auto AI for always optimal picture and sound

Auto AI - using AI, MX950 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.

Advanced intelligent sensing

Advanced intelligent sensing - detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.

Broad compatibility with HDR formats

Multi HDR Format - by supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format.

Experience a new dimension in HDR viewing

Dolby Vision IQ adds a new dimension to viewing HDR thanks to the MX950 TV's advanced ambient light sensor. Whether your living room is completely dark or brightly lit, HDR 10+ adaptive technology means the picture is dynamically perfected for the best colour and contrast.

Next-gen Filmmaker Mode with intelligent sensing

Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director's vision, even under bright lights.

Epic speed, resolution and motion for every game

Game Mode Extreme means our new selected 4K LED TVs are ready for action. Our advanced panel almost halves input lag, while HDMI 2.1 supports High Frame Rates (HFR) and Variable Refresh Rate (VRR) for new levels of realism demanded by the latest gaming devices.

Smooth and intuitive set up for gaming devices

Enjoy easier and more intuitive game settings when connecting gaming devices into the TV via HDMI. Our new Game Control Board displays detailed game related information and you can easily check the setting status. To make your gaming experience even smoother, this can be accessed by 1 action if assigned to the My APP button.

Amazing gaming without tearing or stuttering

AMD Freesync Premium - our MX950 Series LED TVs are AMD FreeSync Premium certified. They're designed to get the best gaming experience from the newest and most exciting games devices. Enjoy a smooth 4K picture on the large colourful screen and escape into the game world.

my Home Screen 8.0 - more choice, more freedom

My Home Screen 8.0 heightens accessibility and ease of use for our Smart TV. Users can access and customise popular settings with a single button press. Pin favourites, like video streaming apps, to your Home Screen to see only what you use.

Customise your environment with my Scenery

My Scenery on our new premium TVs allows you to turn a passive screen into an active display. Customise your environment to fit your mood by choosing from a selection of restful images and videos - and now enjoy immersive sound with the addition of Dolby Atmos-compatible content. Perfect for mindfulness sessions or preparing for bed.

Control your TV using just your voice with help from Google

Use your voice to control your Panasonic TV hands-free. Turn the power on or off and change the channel or volume using your voice with Google. Just say "Hey Google" to get started.

Intuitive voice control enables seamless control experience

Alexa built-in is supported on selected models of 2023 TVs. Ask for the weather forecast, enjoy shopping at Amazon, play music and conduct intuitive operation of smart home devices by simply talking into the TV remote.