Samsung CU7110 UE50CU7110KXXU 50" LED UHD 4K HDR Smart TV

All your must-see entertainment in striking 4K picture quality

Top 4 features

PurColour

Shows your content's true colours

Crystal processor 4K

Upgrade the picture and sound quality

Smart TV powered by Tizen

Your favourite content in one place

Object Tracking Sound Lite

Sound that follows the action

PurColour

Shows your content's true colours

Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Crystal Processor 4K

Upgrade the picture and sound quality

Think of the processor as the brain of the TV, working in the background to improve the picture and sound quality. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you'll feel part of the action.

Smart TV powered by Tizen

An abundance of apps and services to enjoy

With the best-selling Samsung Smart TV* you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps - including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** - all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

SmartThings

Control your smart home from your TV

Control the devices in your connected smart home through your TV. From game consoles to Bluetooth speakers and 1000s of smart devices, this TV gives you simple control*. You can monitor home cameras, or see who's at the door from the comfort of your sofa. Finally, smart living - made simple.

Picture Quality

HDR powered by HDR10+

See depth and detail in every scene

High Dynamic Range opens up previously hidden depth and detail in the lightest and darkest scenes for a more lifelike viewing experience.

Contrast Enhancer

Enhanced depth and colour

Enjoy striking images with enhanced depth and colour contrast ratio.

Gaming

Gaming Hub

Where gaming comes together. No console required.

Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.

Motion Xcelerator

Stay one step ahead with smooth motion

Experience clear picture and smooth performance with Motion Xcelerator. Samsung's clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Auto Game Mode

Knows when you're ready to play

With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Sound

Object Tracking Sound LITE

Sound that tracks the action on-screen

Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung Q-Symphony

Samsung TVs and soundbars play together in perfect harmony

Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

Adaptive Sound

Sound perfected to what you're watching

Whether you're watching sports, the news or the latest blockbuster, your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director's intent is to make you feel part of the crowd or centre stage, the TV will fulfil.

Design

Boundless Screen

Less frame, more picture

Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience.

Smart Features

Samsung TV Plus

Entertainment for every day. Always for free.

Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and American Idol only on Samsung. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Health

Your wellness at home

Elevate your home workout experience. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges - all from the comfort of your home.

Workspace

Upgrade your home office setup

Samsung Smart TV lets you access your office PC remotely from your TV and use the large screen to multitask with ease - with a connected mouse, keyboard, and PC*. Do more, at once, all from the comfort of your home.

Why Samsung TV

Samsung Knox

Your privacy, secured.

Samsung Knox ensures that confidential and sensitive data stays safe, with mutli-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring. It even protects all the Home IoT devices connected to your TV. It's your privacy, secured.

AI Energy Saving Mode

Monitor and reduce your energy consumption

With SmartThings and AI Energy Mode, your TV adjusts the brightness depending on the content you're watching and the light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.